"Delivery To Parallel Universe" - Comic Landing Page With Mini-games

Objective

Samokat, a Russian food delivery service, launched this campaign in 2023 to attract brand attention and drive food orders through interactive entertainment. The brand created a comic-adventure experience that positioned delivery speed and convenience as core brand values, using parallel worlds as a narrative device to engage customers and motivate purchase.

Solution

The campaign featured an integrated comic-landing with three distinct mini-games set in parallel universes, framed around a single story of a courier and a "portal bag" traveling between worlds to complete deliveries. Players progressed through a platformer set in a World of Clouds (jumping across leaves, collecting croissants as speed boosts en route to the delivery point), a word-search puzzle set in a World of Letters (finding 10 words in a black-and-white grid, using ice cream and chips as visual clues), and a runner game set in a World of Art and Style (running down a runway, dodging obstacles and paparazzi while collecting coffee and energy drinks for temporary boosts). Samokat products functioned as in-game power-ups and rewards. Each completed game unlocked a promotional code, with cumulative discounts increasing based on total worlds completed—incentivizing players to finish all three challenges for maximum savings. The experience was delivered as a web-based platform accessible at game.samokat.ru, optimized for mobile with comic-style onboarding.

Results

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