Red Bull: PlayHard Gotaga
Open the game- Brand
- Red Bull
- Objective
- Engagement
- Industry
- Food & drink
- Agency
- Priska
Objective
Red Bull sought to engage the gaming and esports community in France through a branded gaming experience tied to Gotaga, a prominent French gaming streamer. The PlayHard campaign leveraged influencer partnership to create authentic entertainment content that would resonate with gaming audiences.
Solution
PopCorn 66 developed a quiz-based game featuring 66 embedded gaming references, built with Unreal Engine and Adobe creative tools. Players competed to identify the references and accumulate points, with scoring and leaderboards tracking performance. Winners were rewarded with exclusive invitations to Gotaga live events. The game was published online and promoted across Red Bull France's social channels and Gotaga's streaming platforms.
Results
Not published.
