Red Bull: PlayHard
Open the game- Brand
- Red Bull
- Objective
- Engagement
- Industry
- Food & drink
- Agency
- Priska
Objective
Red Bull aimed to create an interactive branded gaming experience to engage its audience through pop culture-focused entertainment. The initiative combined puzzle and quiz mechanics to drive brand engagement and extend Red Bull's presence into gaming culture.
Solution
A web-based game featuring puzzle and quiz gameplay with hidden object mechanics (players find 66 games hidden in a gaming room) and embedded Easter eggs. PopCorn 66 developed the experience with multiple versions, including a specialized edition for Gotaga, a gaming influencer. The game was launched in February 2021, with an updated edition released in September 2023.
Results
Not published.
