Organics Airdrop

Objective

Red Bull Organics aimed to promote its healthier beverage line to university-aged audiences globally. The brand coordinated a two-pronged campaign spanning 500+ university campuses across 55 countries: physical helicopter drops of product-filled crates and a complementary digital experience to extend engagement and amplify reach.

Solution

A Facebook Instant Game where players piloted a hot-air balloon through infinite procedurally-generated skies, collecting Organics cans while dodging meteorites and fog clouds, then dropping collected cans at designated zones to accumulate points. The game featured multiple low-polygon 3D landscapes representing global locations, social mechanics (leaderboards, achievements, shareable moments), and an integrated chatbot that delivered personalized rewards and campaign messages. Built with WebGL (three.js for 3D rendering, pixi.js for UI), optimized for mobile and desktop performance across varying device capabilities.

Results

Not published.