Pocari Sweat: Sweat with Heart

Objective

Pocari Sweat, a sports drink brand, launched a campaign to support children in difficult circumstances by connecting physical activity to charitable giving. The initiative aimed to create meaningful engagement with consumers while driving social impact through a digital-first activation that positioned the brand as a force for good during a period when physical wellness and community support were increasingly valued.

Solution

The brand developed an interactive web-based sweat-tracking game where players' physical movements—captured through accelerometer or manual input—were converted into cash donations for children in need. Described as Hong Kong's first charity game combining fitness tracking with donation mechanics, the game incentivized continuous movement: the more players exercised, the more money was generated for beneficiaries. The campaign was executed through a dedicated web platform (sweatwithheart.com), developed by agencies CoDesign and Jazzup.

Results

Not published.