Real Life With Virtual Wallet

Objective

PNC aimed to bring its Virtual Wallet digital banking product to life in an engaging, playable format for iPad users. The campaign sought to educate consumers about Virtual Wallet's financial management features through an interactive board game experience, making banking concepts approachable and relatable across different life situations.

Solution

Real Life with Virtual Wallet was delivered as an Apple iAd—an interactive board game where players select from relatable characters (students, couples, families) and spin a wheel to navigate everyday financial challenges. Players use Virtual Wallet mechanics to solve these scenarios, applying the product's real features to realistic money management situations in a gamified board game format.

Results

The campaign received industry recognition including a Cannes Mobile Lion award, FWA Mobile award, and IxDA Shortlist nomination.