Pizza Hut: Game menu

Objective

Pizza Hut aimed to connect with younger audiences and establish relevance in gaming culture through an immersive interactive experience. The brand sought to engage players in a collaborative, entertaining environment that reflected modern consumer preferences for playable and social gaming content.

Solution

Iris created a playable game on Roblox titled 'The Hut' where users collaboratively craft pizza by launching ingredients at giant pizza bases using catapults. The game featured seasonal themes (including a winter update) to encourage repeat engagement. Iris developed a comprehensive 'Launch communications toolkit' to support market-specific launches and created accompanying in-real-life merchandise to extend the campaign's reach beyond the digital experience.

Results

Not published.