PIBÄ boosted customer loyalty across its restaurants with a digital stamp card

Objective

PIBÄ, an international restaurant chain expanding across Argentina, Milan, and Barcelona, launched PIBÄ International Day to celebrate its global growth and drive repeat visits to its locations. The campaign aimed to strengthen customer loyalty and increase in-store engagement through a four-day coordinated event across multiple restaurants.

Solution

Customers scanned QR codes at PIBÄ restaurants to access a digital stamp card on their mobile device without downloading a dedicated app. Each purchase earned stamps that were tracked in real-time across multiple visits. The accumulated stamps automatically entered participants into a live drawing for the grand prize—a trip to visit PIBÄ restaurants across their international markets. The drawing was conducted live in-restaurant with a show mode and countdown video for transparency and entertainment.

Results

The campaign increased repeat visits and boosted in-store engagement across participating locations. However, specific quantified metrics (number of participants, total stamps collected, sales lift, or participation rates) were not disclosed in available sources.