Penalty Battle - Mini-game In Telegram

Objective

BETSITY partnered with Chempionat.com to launch an interactive Telegram experience at the start of the European football season. The campaign aimed to attract new users interested in sports betting and drive them to the brand's landing page through viral engagement.

Solution

The game was built as a Telegram Mini App featuring a penalty shootout mechanic: players took five penalty kicks and defended against five shots, with timing-based decisions. Opponents were styled as top Champions League clubs. Players received a results screen showing their score, then could collect exclusive football player stickers and access a CTA link to BETSITY's landing page. The team integrated Yandex.Metrica for tracking gameplay events and automated push notifications to bring users back.