Paul Frank's Planned Pines
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- Brand
- Paul Frank
- Year
- 2010
- Objective
- Brand image
- Industry
- Fashion
- Platform
- Web
- Agency
- Paul Frank
Objective
Paul Frank's Julius brand created an interactive online destination to engage fans through playable entertainment in a whimsical universe. The experience was designed to delight the fanbase by combining exploration, creative gameplay, and personalized character creation.
Solution
Planned Pines is an immersive interactive site featuring exploration of a character-driven world, a Whack-A-Mole minigame challenge, and custom Julius character customization. The design employs clean, minimalist styling, custom audio, and old-school gameplay mechanics that appeal to Paul Frank's diverse fanbase. Players can meet characters within the world and engage with various interactive elements.
Results
Not published.
