OronaminC: Clock
Open the game- Brand
- OronaminC
- Objective
- Engagement
- Industry
- Food & drink
- Agency
- CoDesign, Jazzup
Objective
OronaminC, a Japanese carbonated energy drink, created an interactive gaming experience to reinforce the brand's positioning as a performance enhancer. The mini-game leveraged the association between quick reflexes and energy drink consumption, positioning OronaminC as the beverage that enables peak reaction time and competitive performance.
Solution
A reaction time mini-game that challenges players to test and improve their reflex speed. The game mechanic implied that OronaminC consumption enhances player performance and reaction capabilities. Directed by Keat Mok with UX design and coding by Sophie Tang and Mia Tse, and creative/design support from The Right Side Hong Kong, the project was developed and published through Jazzup (a Hong Kong-based interactive agency), with CoDesign as a collaboration partner.
Results
Not published.
