OronaminC: C4 Challenge
Open the game- Brand
- OronaminC
- Objective
- Engagement
- Industry
- Food & drink
- Agency
- CoDesign, Jazzup
Objective
OronaminC, a Japanese carbonated vitamin energy drink, developed an interactive mini-game campaign to engage consumers through a reaction-time challenge. The 'C4 Challenge' was designed as a promotional mechanic to test player reflexes and increase brand engagement through interactive entertainment.
Solution
The campaign featured a mini-game that challenged players to complete a task within a 4-second window. The game was designed to test player reaction time as the core engagement mechanic. The project was directed by Keat Mok with UX design and coding by Sophie Tang and Mia Tse, and creative direction by The Right Side Hong Kong. However, specific details about game mechanics, platform deployment, scoring system, and how to access the game (the agency's link redirects to a YouTube video rather than a playable version) are not documented on the available source.
Results
Not published.
