Mammoths In Cyberverse

Objective

Okko, a Russian streaming service, launched a new comedy series 'Mammoths' featuring stories about retirees and digital fraud. The campaign aimed to build awareness for the series by immersing viewers in a playable environment that brought the show's narrative themes to life—a pixel-art universe centered on cybercriminals and scams.

Solution

A pixel-art arcade game where players control a pixelated protagonist collecting cookie files while navigating urban environments. Enemies include mushroom cybercriminals, trojans, and spam bots—characters and concepts from the series. The game offered two completion modes: a quick playthrough (averaging 2 minutes until defeat) or a full victory run (averaging 10.5 minutes). Players could replay up to 40 times. The game was developed and deployed by Trend Surfers agency; specific distribution platforms were not disclosed.

Results

89,000 unique players, 445,000 total replays, 14 million reach for the promotional campaign.