Ohio Players Bowling Alley

Objective

The Black Keys promoted their fourth studio album "Ohio Players" with a playable bowling-themed interactive game tied to the album's aesthetic. The campaign leveraged the sport as a cultural touchpoint and visual identity for the April 2024 album release, complementing the band's album release event at a Los Angeles bowling alley (Highland Park Bowl).

Solution

Playersbowl.com hosted an obstacle-ridden bowling arcade-style game designed as a branded experience around the Ohio Players album. The game allows players to roll their way to high scores in a web-based format that mirrors the vintage bowling imagery featured on the album's cover art. The interactive experience was positioned as a promotional asset accompanying the band's album release and physical launch event.