Nestea Liquid Awesomeness

Objective

Nestea sought to promote its beverage brand through an interactive digital experience that positioned the drink as giving consumers superhuman abilities and confidence. The campaign aimed to engage audiences through a challenge-based game format that associated Nestea with empowerment and playable entertainment.

Solution

The campaign featured Steve's Awesomeness Testing Facility, an interactive game where players completed three escalating physical challenges—The Mechanical Bear, The Doom Room, and The Cobra Pit—to discover the Nestea-powered superpowers of the protagonist Steve. The experience combined interactive webcam-style video elements with game mechanics, alongside a webisode series called 'CTRL' featuring Tony Hale as a mistreated office worker who gains reality-bending abilities through Nestea. The campaign was developed by Odopod and Venables Bell & Partners.

Results

Not published.