More Sports - Mini Game For Career Brand Promotion

Objective

Sportmaster, a Russian sporting goods retailer, needed to communicate workplace culture and career opportunities to younger digital audiences while positioning the brand as modern and employer-friendly. The company sought a native, engaging format to introduce career benefits and open positions to potential job applicants.

Solution

Trend Surfers developed a fast-paced runner mini-game where players navigate obstacles, collect coins, and encounter bite-sized messages about corporate culture and job openings. The game features a leaderboard and prize-based incentive system designed to encourage repeat engagement and drive traffic to career opportunities.