Control10
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Mitsubishi
- Year
- 2009
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Challenge
- Platform
- Web
- Agency
- Muse Amsterdam
Objective
Mitsubishi sought to create an engaging brand experience to promote the Lancer Evolution 10 through an interactive challenge game. The campaign aimed to connect players emotionally with the vehicle's performance attributes by having them prove their reflexes and control before earning virtual access to the car.
Solution
Control10 is a browser-based challenge game featuring 10 progressive levels designed to test player reflexes and control of their senses and surroundings. Players must master these 10 challenges to unlock virtual access to the Mitsubishi Lancer Evolution 10, tying the game difficulty to the vehicle's performance positioning.
Results
Not published.
