Mini: Online game

Objective

Mini, the British automotive brand, launched an online game campaign in September 2016 through Hamburg-based agency Interone Worldwide. The campaign aimed to engage consumers through interactive digital experience as part of their marketing strategy in the German market.

Solution

The campaign created an online game centered around the Mini brand. Details about specific game mechanics, gameplay, platform technology, prize structure, or distribution channels were not publicly disclosed in available sources.

Results

Not published.