Mercedes-Benz: Challenge the Sprinter

Objective

Mercedes-Benz launched an interactive mobile experience to demonstrate the safety assist features of the new Sprinter van through an engaging, gesture-based game. The campaign aimed to showcase the vehicle's capabilities and performance in realistic driving scenarios—storms, traffic congestion, and challenging terrain—positioning the Sprinter as a reliable and feature-rich commercial vehicle.

Solution

An HTML5-based mobile web application that required no app download. Users interacted with the Sprinter's safety features through device gestures: swiping to navigate through a storm scenario and tilting the device to control the vehicle in traffic. The experience was designed as an interactive showcase combining touch-driven mechanics with promotional content, built by the creative agency Lukas Lindemann Rosinski with design input from Gion Tummers.

Results

The campaign received an Awwwards Honorable Mention in July 2014, with 15 community votes from 33 submissions. No publicly available data on user engagement metrics, reach, number of participants, or sales impact was found.