Magnum Manor

Objective

Magnum ice cream sought to engage its target audience of 'pleasure seekers' with an interactive game that reinforced the brand's positioning around indulgence and entertainment. The campaign aimed to drive brand engagement and online participation among consumers interested in luxury ice cream products.

Solution

Magnum Manor was an online interactive game featuring actress Eva Longoria as the host. Players navigated the manor and interacted with characters including 'the Shaman,' 'the Gardener,' and 'the Butler,' engaging in game mechanics designed around the Magnum brand's pleasure-seeking positioning. The game was launched as part of Magnum's broader 'Pleasure Hunt' campaign initiative.

Results

Not published.