Lucy - Advergame
Open the game- Brand
- Lucy
- Objective
- Engagement
- Industry
- Food & drink
- Platform
- Web
- Agency
- WEBEDIA Studio
Objective
Universal Pictures launched Lucy, a sci-fi action film directed by Luc Besson starring Scarlett Johansson and Morgan Freeman, in July 2014. The studio partnered with WEBEDIA to create an interactive mobile advergame to amplify awareness and engagement around the film's release and extend the marketing campaign into the interactive entertainment space.
Solution
WEBEDIA Studio developed a responsive mobile advergame titled 'Lucy'. The game was positioned as a branded interactive experience tied to the film's narrative and themes. While the specific game mechanics remain undocumented in public sources, it was deployed as a playable marketing asset to engage audiences and drive awareness for the film.
Results
Not published.
