LOfavør Budsjettesten (budget Test)
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- LOfavør
- Year
- 2012
- Objective
- Engagement
- Industry
- Finance
- Mechanic
- Simulation & Strategy
- Platform
- Web
- Agency
- Good Morning
Objective
LOfavør, a benefits program for members of Norway's LO trade union, launched an interactive campaign to engage users with household financial planning. The project was designed to demonstrate the value of financial literacy and budget management in a playable format, optimized for tablet users.
Solution
Budsjettesten was an interactive HTML5 web application presented as a family budget simulator. Users were challenged with the question: 'Can you handle a family budget?' The game mechanics required players to manage household finances interactively. The experience was optimized for iPad and tablet devices, featuring a minimalist two-color design palette (teal and red) for clean visual presentation of the financial management interface.
