Litago Cow Rodeo

Objective

Litago, Norway's leading flavoured milk brand known for its iconic cow mascot, aimed to deepen fan engagement by transforming passive consumers into active brand participants. The campaign leveraged mobile technology to create a memorable, shareable experience that positioned the brand as innovative and interactive.

Solution

Litago developed a mobile app (iOS and Android) that turned users' smartphones into wireless controllers for a mechanized rodeo bull featuring the brand's iconic cow. During a nationwide college tour, participants could download the app and control the bull's direction and movement in real-time. After each ride, users received a personalized YouTube video of their experience, which they could share across social media—amplifying reach through user-generated content.

Results

Not published.