Legend Of Korra: Dark Into Light

Brand
Nickelodeon
Year
2014
Objective
Awareness
Industry
Entertainment
Mechanic
Arcade & Action
Platform
Web
Agency
Monks

Screens

3 screens

Objective

Nickelodeon launched a branded action game to engage viewers of The Legend of Korra animated series during Book Two: Spirits. The game provided interactive entertainment tied to the TV broadcast schedule, extending the show's audience experience beyond television and driving engagement on Nickelodeon's digital platforms.

Solution

A side-scrolling action game where players controlled the protagonist Korra (or Bolin in alternative mode) through combat scenarios against dark spirits and enemies. Weekly game levels synchronized with TV episode releases, creating a narrative progression that mirrored the show's broadcast schedule. The game featured combat mechanics including power-ups, special moves, collectible tokens for upgrades, and boss battles against Unalaq (the show's antagonist). The Avatar State special ability unlocked at level twelve after defeating multiple enemies without taking damage. The game was deployed across Nick.com, the mobile games hub (m.nick.com/games), and the Nickelodeon app to maximize accessibility.