League Of Bets X Sports: "Grab The Capybara—'Sportsa' Arcade Game" - Claw Machine In Web And Telegram Mini-app

Objective

Liga Stavok, a major Russian betting company, partnered with Sports.ru to create an interactive gaming experience that would drive daily engagement and brand awareness through a collectible mechanics activated across web and mobile platforms. The campaign leveraged Capybara, the brand's mascot, as a central character to build emotional connection with the audience.

Solution

The campaign featured a 3D crane game (claw machine) where players control a mechanical claw to capture plush capybara toys. The game included four distinct capybara variants for collection. Players received daily attempts that reset on a 24-hour cycle, with extra attempts unlocked by returning to the game. Completing the full four-item collection unlocked entry into a grand prize draw themed "teenager's dream," offering a mini-fridge with cola, a Makita advent calendar, and a remote-controlled toy car. The experience was available across web and Telegram mini-app platforms, offering unified gameplay across desktop and mobile touchpoints.

Results

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