Kontour X Aviasales: "Office Catapult" - Mini-game About Document Flow With Plane Ticket Raffle

Objective

Kontour and Aviasales launched a branded arcade experience targeting office workers during work breaks. The campaign aimed to provide engagement and entertainment while introducing corporate audiences to both companies' services, ultimately driving participation in an Aviasales ticket raffle draw.

Solution

A web-based arcade game featuring catapult mechanics where players launch an office worker across randomly generated terrain filled with obstacles (paper swamps, video-call fields, adhesive traps) and boosters (currency, clouds, office supplies). The game opens with a landing page and brief onboarding explaining the controls and level goal. Players control trajectory through the flight and can bounce off office objects along the route (a money clip, a stapler, push pins) to correct their course, with contextual service promotions from Kontour appearing after unsuccessful runs. Attempts are unlimited, and score/progress is tracked to encourage repeat play. Reaching the beach unlocks raffle eligibility for Aviasales airline tickets. The game was optimized for both mobile and desktop platforms.

Results

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