Khong Guan Mini Game Design.
- Brand
- Khong Guan
- Objective
- Engagement
- Industry
- Food & drink
- Platform
- Web
- Agency
- Zaki Zulkiefli
Objective
Khong Guan, a global biscuit brand, sought to deepen engagement with consumers through interactive digital experience. The mini game was designed to encourage repeated brand interaction and strengthen emotional connection with the product.
Solution
A lightweight mini game experience built as a brand engagement tool. The design emphasizes quick, accessible gameplay requiring minimal onboarding, encouraging users to return for multiple play sessions and reinforce brand familiarity through playable interaction.
Results
Not published.
