J2O SPIN2WIN
- Brand
- J2O
- Year
- 2013
- Objective
- Engagement
- Industry
- Food & drink
- Platform
- App
- Agency
- iris Worldwide
- With
- Monks
Objective
J2O, a leading soft drinks brand, launched SPIN2WIN in summer 2013 to drive consumer engagement and brand visibility through an innovative AR-powered activation. The campaign leveraged purchase incentives and social participation to deepen engagement with the brand while generating buzz across retail and digital channels.
Solution
SPIN2WIN was a mobile AR application that transformed special edition J2O beer mats into an interactive virtual fruit machine when held together and viewed through a smartphone. The game required a minimum of four people to participate, encouraging social activation. Each J2O purchase provided five free spins, with prizes drawn from the 'J2O Kitty' reward fund offering thousands of prizes including three £5,000 jackpots. The campaign spanned multiple channels: mobile apps (via Google Play), Facebook, POS materials across retail, online videos, and partnerships with Heart FM radio.
Results
Not published.
