How Zizzi increased customer sign-ups

Objective

Zizzi, a European restaurant chain, aimed to expand their Club Zizzi loyalty program membership and acquire new customers through an entertaining digital campaign. The brand sought to leverage gamification to make the sign-up process fun and engaging while driving participation across multiple European markets.

Solution

Zizzi deployed a digital scratchcard game developed by Playable, where players scratch virtual fields to reveal instant results. The game was contextually linked to Zizzi's Swim collection launch, encouraging players to register with their email address to participate and join the Club Zizzi loyalty program. The scratchcard was distributed across Zizzi's digital channels with limited paid media support (primarily in Austria and France). The one-month campaign reached eight European markets: Denmark, Sweden, Norway, Germany, Netherlands, Finland, Austria, and France.

Results

Zizzi's campaign generated 77,000 email registrations and 7,700+ new Club Zizzi loyalty members, with 53,908 clicks to the website and €415,000 in attributed revenue.