Hello From Runet 2000s - Nostalgic Landing Page

Objective

VkusVill aimed to reconnect audiences with nostalgic early-2000s Russian internet culture to drive engagement and purchases of product lines associated with that era, particularly childhood snacks and food items that evoke memories of the Y2K period.

Solution

An interactive retro-themed landing page featuring an intentionally chaotic early-internet aesthetic with acid-bright color palette, pixelated graphics, and animated GIFs, opening with a 'launch the time machine' button. Core mechanics included personality quizzes ('Which smiley are you?'), downloadable retro ringtone collections styled 'like on an old Nokia', and interactive product cards highlighting 'childhood flavors' (orange dragées, home-style bread, ice-cream toy, alphabet pasta, fish-shaped crackers) with short backstories and direct purchase links. The site incorporated nostalgic animations marking different internet eras, a 'more nostalgia' block with quick mini-games and easter eggs, and cross-links to VK Music playlists and the Twinby dating-themed quiz. Fully optimized for mobile, developed by Cedro.Agency and KTS.Tech.

Results

The project achieved top-3 status at the RUWARD Award 2026.