Harry Potter And The Deathly Hallows: Motorbike Escape

Brand
Harry Potter
Year
2011
Objective
Awareness
Industry
Entertainment
Mechanic
Arcade & Action
Platform
Web
Agency
Watson/DG

Objective

Create an interactive gaming experience for Harry Potter and the Deathly Hallows: Part 1 film release. The campaign aimed to set a new standard in browser-based advergames by delivering console-quality gameplay to engage film franchise fans during the movie's theatrical launch period.

Solution

An aerial adventure game built with Unity 3D where players control Harry Potter flying on Hagrid's motorbike above London. Players use a wand to dispatch Death Eaters while evading Voldemort, with gameplay synchronized to the movie's soundtrack. The game featured innovative graphics and intuitive controls, allowing players to earn points (50-500 per action) and share their scores across social media platforms for viral engagement.

Results

The project achieved 2.7K views and 36 appreciations on Behance.