Vem Ser Brasil!
Open the game- Brand
- Guaraná Antarctica
- Year
- 2014
- Objective
- Awareness
- Industry
- Food & drink
- Platform
- Web
- Agency
- DDB Brasil
Objective
Guaraná Antarctica, official sponsor of Brazil's national soccer team, created an interactive game during the 2014 FIFA World Cup to capitalize on the influx of international visitors to Brazil. The campaign aimed to engage foreign fans attending the tournament and convert them into supporters of Brazilian football culture and the Guaraná brand.
Solution
Vem Ser Brasil (Come Be Brazil) is a runner-style mobile game where players collect coins represented as guaranás and transform international tourists into Brazilian football supporters. The gameplay unfolds across multiple Brazilian cities, celebrating local culture through each level. Built using C++ and a custom framework by Doubleleft, the game was released on iOS and Android platforms during the 2014 World Cup period.
Results
Not published.
