GMC ADVERGAMES (Title screens)
- Brand
- GMC
- Objective
- Awareness
- Industry
- Automotive
- Platform
- Web
- Agency
- Rubi Mariscal
Objective
GMC developed an advergame campaign featuring interactive title screens to enhance brand awareness and engage players with the brand's automotive identity. The initiative leveraged playable content to create memorable brand interactions with target audiences.
Solution
The campaign included interactive title screen experiences built as advergames—games specifically designed to embed GMC branding directly into gameplay. The project utilized motion graphics and animation (created with After Effects and Illustrator) to deliver branded interactive content.
Results
Not published.
