Frosted Mini Wheats online game
- Brand
- Frosted Mini Wheats
- Objective
- Engagement
- Industry
- Food & drink
- Platform
- Web
- Agency
- Brian Busche
Objective
Kellogg's launched a branded interactive game as part of an advertising campaign to engage audiences with the Frosted Mini Wheats brand. The game served as an entertainment mechanism embedded in digital banner placements to drive brand awareness and user interaction.
Solution
A Flash-based side-scrolling runner game where players controlled a character racing through obstacles. Built with Adobe Flash CS4 and ActionScript by Arc Worldwide, the game featured custom animations for running, jumping, and splashing effects. The mechanic was straightforward: players navigated a foot race by jumping over obstacles to progress. It was distributed as an interactive banner advertisement for digital media placements.
Results
Not published.
