Froot Loops: Game Development
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Froot Loops
- Objective
- Engagement
- Industry
- Food & drink
- Platform
- Web
- Agency
- UnManuel.com ～★
Objective
Kellogg's Froot Loops sought to engage consumers through branded gaming experiences. The campaign consisted of three casual advergames developed to entertain the target audience and reinforce brand presence through interactive entertainment.
Solution
UnManuel.com developed three games: Froot Raiders: Relics of the Flavor, Froot Raiders, and The Greedy Queen. Built with Adobe Flash and ActionScript 3.0 (using Away3D for 3D elements), these casual games were positioned as advergaming experiences for the Froot Loops brand.
Results
Not published.
