Fox Life // Share Una Volta // Advergame
- Brand
- Fox Life
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Other
- Platform
- Web
Objective
Fox Life aimed to promote a new season of the TV series 'C'era una volta' (Once Upon a Time), a fairy tale-inspired drama. The brand created an interactive advergame to engage viewers and encourage participation and social sharing around the show's launch.
Solution
The advergame was called 'Share una volta' and was designed as an interactive experience to drive engagement with the C'era una volta TV series on Fox Life Italy. It encouraged user participation and sharing, leveraging a game mechanic to connect audiences with the show's narrative. The game was developed by designers Riccardo Russomanno and Agnese Petturiti.
