Ford Focus Interactive Advergame (2008)

Objective

Ford promoted the 2008 Focus model launch by creating an innovative interactive brand experience that prioritized user creativity and entertainment. Rather than traditional promotional messaging, the campaign aimed to engage audiences through a novel musical interaction mechanic where vehicle components served as creative instruments.

Solution

The interactive advergame, developed by Sistemsensin agency with developer Gokhan Sivrikaya and composer Onor Bumbum, transformed Ford Focus components into musical instruments. Players could select from four songs across different genres, each featuring six playable instrument loops that could be mixed and matched to create unique musical arrangements. Users saved their compositions and shared them socially, with a competitive leaderboard ranking creators by shares and likes to encourage viral engagement and repeat interaction.

Results

Not published.