Fonbet X Sirena: "Ovi Runner" - Web Runner About Alexander Ovechkin's Records

Objective

Fonbet, Russia's leading sports betting operator and longtime Alexander Ovechkin partner, created an interactive web experience celebrating the NHL legend's storied career through gamification. The project aimed to leverage Ovechkin's cultural prominence and sports fandom to drive brand engagement and reach new audiences through an entertaining playable experience.

Solution

Ovi Runner is a narrative-driven hockey runner game hosted on Sirena (Sports.ru's in-house creative studio platform) where each level represents a milestone from Ovechkin's NHL career. The game reimagines classic runner mechanics—dodge defenders, collect pucks, advance forward—with unique rules, power-ups, and boss challenges against legendary goalkeepers that vary per level. Players encounter embedded career statistics and achievement facts throughout gameplay, earning achievement cards with specific record data (date, opponent, metric) for milestones; boss victories unlock rare fact cards. The experience includes onboarding, mini-challenges (shot timing, power play scenarios), a combo system with multipliers, checkpoint narrative scenes, career-trivia quizzes between levels, and persistent leaderboards. Final screen displays personal stats, lets players share their result, and unlocks endless mode for replay value. Winner mechanic: score 1,000 pucks to claim prizes from Ovechkin.

Results

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