Finam X Vc.ru: "Motocross On Charts" - Web Reimagining Of Gravity Defied On Stock Rates

Objective

Finam, a Russian brokerage, marked its 30th anniversary in 2025 with a goal to engage audiences and introduce broader audiences to financial market concepts through interactive entertainment. The campaign aimed to make investment education accessible and engaging through nostalgic gaming mechanics.

Solution

The campaign reimagined the classic Gravity Defied arcade game using real financial market charts as racing tracks, hosted on a dedicated landing page on vc.ru where players pick a difficulty level and financial instrument (stocks, bonds, currency, precious metals). Players control a motorcycle across price charts, managing balance and momentum through acceleration, braking, and lean mechanics. Each level is guided by a Finam representative who provides educational context about the specific financial instrument and its associated risks. The web-based game features difficulty levels, checkpoints, and navigation guidance through volatile price movements, with retry runs to improve completion time and unlock further levels. CTA cards linking to Finam's educational materials and trading platforms appear after each level and during pauses. Developed and promoted by Funtech.

Results

The vc.ru feature drew over 10,000 views shortly after its January 2, 2025 publication, with reader feedback praising the game's controls as more user-friendly than the original Gravity Defied.