Juggle Challenge
Open the game- Brand
- FC Barcelona
- Year
- 2016
- Objective
- Engagement
- Industry
- Sports
- Mechanic
- Challenge
- Platform
- Web
- Agency
- We make something
- With
- AW Studio
- With
- HiPoly
Objective
FC Barcelona partnered with Swiss watchmaker Maurice Lacroix to launch a global interactive campaign designed to engage fans in creating a record-breaking achievement. The "Juggle Challenge" invited football enthusiasts worldwide to participate in building the world's longest collective juggling video during a limited-time window (June 13–July 11, 2016), combining fan-generated content with the sport's core skill set.
Solution
An HTML5 interactive web experience where participants filmed themselves performing 15-second keep-ups (juggling with a ball or any object) and submitted their videos. All submissions were aggregated into a spherical mosaic visualization that users could explore and click through to watch individual participant videos, creating a collaborative digital monument. The platform featured adaptive responsive design, WebGL rendering, and social media integration. Prizes incentivized engagement: Maurice Lacroix watches from the Pontos collection went to the three most-liked videos, while three most creative submissions won limited-edition FCB watch bracelets designed by Maurice Lacroix's design team.
Results
Not published.
