La Plus GRANDE Cave À Bière Du Monde

Objective

E.Leclerc, a major French retailer, created an interactive promotional game for its annual beer fair to engage consumers with an entertaining and immersive brand experience. The objective was to transform the traditional promotional event into a memorable digital interaction that would encourage participation and discovery around the beer selection.

Solution

An interactive Where's Waldo-style hidden object game where players explore a whimsical, eccentric virtual brewery searching for collectible items (brewer menus) scattered throughout an expansive, intricately illustrated environment. Players navigated through the massive virtual brewing facility to find hidden elements and complete collections, with successful discovery rewarding them with prizes from E.Leclerc. The experience emphasized exploration, discovery, and playful interaction with rich visual storytelling.

Results

The campaign was named an Awwwards Site of the Day (July 14, 2015), scoring 7.77/10 from the jury and community voters.