Battle Of The Beards

Objective

A&E Networks launched an official mobile game to deepen engagement with Duck Dynasty TV series fans and extend the brand's presence to the mobile gaming space. The game aimed to let fans experience the Robertson family's lifestyle through interactive gameplay tied to their documented activities and personalities.

Solution

Duck Dynasty: Battle of the Beards is an iOS mobile game built by RED Interactive Agency featuring multiple mini-games based on the Robertson family's activities: hunting wildlife (squirrels, frogs, ducks), manufacturing and shipping duck calls, dyeing beards, and tossing doughnuts into Uncle Si's mouth. Players could create custom Duck Dynasty avatars and share gameplay photos on Facebook. The game was priced at $0.99 for iPhone and $1.99 for iPad, combining gameplay with social sharing mechanics to amplify reach among the show's fan base.