Coke Zero: The Game
Open the game- Brand
- Coke Zero
- Objective
- Awareness
- Industry
- Food & drink
- Platform
- Web
- Agency
- North Kingdom
Objective
Coke Zero sought to engage football fans during UEFA Euro 2008 in Germany through an interactive digital experience. The campaign aimed to build brand awareness and engagement by connecting the beverage with the excitement of the championship.
Solution
An advergame combining four mini-games in an interactive movie format. Players traveled to a stadium in 10 minutes, completing challenges (driving, ball shooting, pinball) presented by Coke Zero brand ambassadors. Built as a Flash-based web experience with streaming video and interactive controls, hosted at cokezerogame.de.
Results
1,400,000 visitors completed games.
