Impossible Made Possible
Open the game- Brand
- Coke Zero
- Year
- 2009
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Challenge
- Platform
- Web
- Agency
- Dinahmoe
- With
- North Kingdom
Objective
Coca-Cola Zero sought to engage young audiences through an immersive brand experience that positioned the drink as enabling impossible things. The campaign invited players behind the scenes of a fictional Coke Zero headquarters, creating a gamified environment where players could compete for exclusive team membership and demonstrate their worthiness to join an elite squad.
Solution
An interactive web platform featuring 3D environments and video content depicting a secret Coke Zero SWAT team headquarters. Players underwent a series of challenges and trials within this immersive digital environment. The campaign spanned multiple digital channels including a dedicated website, Facebook fan page, YouTube channel, and rich media banner advertising.
Results
Not published.
