Coca-Cola Xmas

Objective

Coca-Cola launched a Christmas-themed online campaign in Poland to combine seasonal entertainment with charitable engagement. The initiative partnered with Polish Humanitarian Organisation to drive social good during the holiday season, aiming to connect brand experiences with community support.

Solution

A Christmas-themed digital world featuring multiple interactive games and competitions. Players participated in a virtual convoy experience and could engage with various seasonal gameplay elements. The campaign incorporated promotional codes that allowed players to contribute to charitable causes through their participation.

Results

Not published.