Coca-Cola: Happy Moves
Open the game- Brand
- Coca-Cola
- Objective
- Engagement
- Industry
- Food & drink
- Agency
- noformat
Objective
Coca-Cola launched Happy Moves to align with its Global Happiness initiative, addressing research showing that teens who engage in regular physical activity report higher happiness levels. The app was designed to motivate young people to move more by gamifying fitness tracking and fostering social competition.
Solution
A mobile app that integrates with existing fitness trackers via API, enabling users to compete against friends globally through custom leaderboards. Players earn rewards for movement including Spotify music access and VIP access to cultural and sporting events. The app supports both individual and group competitions, tracking diverse forms of physical activity.
Results
Not published.
