Feel The Christmas Feeling

Objective

Coca-Cola Poland aimed to boost holiday season engagement and brand interaction during the festive period by creating a digital entertainment experience. The company used an advent calendar format as the promotional mechanism to drive daily user participation throughout December.

Solution

An advent calendar-style interactive game where players unlocked new casual games daily throughout December. The campaign combined festive theming with playable games and reward mechanisms to encourage users to return each day during the holiday season.

Results

Not published.