Cheetahpult

Objective

Cheetos launched their Mix-Ups product line—a combination pack of four distinct flavors: Salsa Picante, Chipotle Cheddar, Jalapeño Cheddar, and Cheddar—and needed to create a memorable, interactive way to engage families beyond traditional TV advertising. The brand partnered with agencies to transform a television commercial into a dual-screen digital game experience, integrating social platforms and mobile devices to build product awareness and drive audience engagement.

Solution

Cheetahpult was a Flash-based physics action game playable exclusively on YouTube, launching May 23, 2013. Players used either their smartphone or mouse to launch Cheetos Mix-Ups varieties across the screen, aiming to land four pieces in the character's mouth within 60-second rounds. The game featured live-action visuals, synchronized creative elements matching concurrent TV campaigns, and Chester Cheetah providing commentary throughout gameplay. Its dual-screen mechanic—mobile device as controller paired with desktop video player—pioneered brand integration within YouTube's platform.

Results

The project received FWA Site of the Day recognition.