The Rain Hunters

Objective

Champion Wiper launched this promotional campaign to energize its global dealer network through competitive engagement. The activation aimed to strengthen relationships with authorized distributors while reinforcing the brand's positioning within the windshield wiper category through an interactive branded challenge.

Solution

The campaign featured an HTML5-based single-page interactive website where Champion Wiper dealers worldwide participated in 'The Rain Hunter's Challenge.' The site combined video content with a competitive gaming mechanic, presented in a distinctive black, red, and white visual identity. Participants competed for a grand prize—a luxury cruise vacation to Norway—designed to incentivize dealer participation and customer engagement across the global network.

Results

The campaign received an Awwwards Honorable Mention in September 2013. Community judges rated the execution strongly across design, usability, creativity, and content, with individual scores ranging from 5.50 to 9.35 out of 10. Specific metrics on dealer participation numbers, participation rate, or downstream commercial impact were not publicly disclosed.