Hong Kong Olympic Cheer
View the case- Brand
- Cable TV
- Objective
- Awareness
- Industry
- Tech & Telecom
- Mechanic
- Mini-Games
- Platform
- Web
- Agency
- CoDesign
- With
- Jazzup
Objective
Cable TV, Hong Kong's cable television operator, created a promotional mini-game during the Tokyo 2020 Olympic Games to boost audience engagement and support for local Hong Kong athletes competing in the international sporting event.
Solution
A web-based mini-game designed to encourage players to cheer for Hong Kong Olympic competitors. The project was developed by design studio Jazzup in collaboration with CoDesign, with creative direction by Keat Mok and UX/coding by Sophie Tang. The game was hosted on the iCable digital platform and integrated into Cable TV's Olympic Games coverage.
